Hilton Hotels Corporation is to add "by Hilton" branding to its Doubletree, Embassy Suites and Hampton hotels opening in Canada and Latin America in the future.
The decision will not affect US hotels.
"While all three brands are well known within the United States, the Hilton name -- one of the most recognised in the hospitality industry worldwide -- is far better known in Canada and Latin America, representing a supreme opportunity for Doubletree, Embassy Suites and Hampton to be better recognised in those areas by virtue of their Hilton affiliation," said Ernie Wooden, Executive VP - Brand Management, Hilton Hotels Corporation.
The full story is at
eyefortravel.com - Travel Distribution News, Events and Analysis