Ally

BARCLAYCARD BUSINESS latest research has revealed that British Airways remains the favoured airline for business travellers for the fifth year running. Nearly half of the survey respondents (48%) say they like BA because of the choice of route and airport location, whilst 42% cite affection and trust for the brand. easyJet comes next stealing second place from Virgin Atlantic for the first time and also showing that the reasons for choosing a particular airline vary considerably between service providers. Over half (58%) of those who favour Virgin Atlantic do so because they like the brand while, unsurprisingly, easyJet customers are primarily attracted by low fares (85%). British Airways, with its massive network, remains the undisputed champion amongst employees of larger companies, increasing its share of this market to 54% in 2005/06, way ahead of its nearest competitor, Virgin Atlantic (7%). This, the tenth annual Barclaycard Business Travel Survey, questioned 2,500 respondents (CEOs, company directors, managers and executives), about all aspects of business travel from airlines and hotels to online bookings. http://www.barclaycardbusiness.co.uk