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Luxury cruise company SeaDream Yacht Club is to enhance its UK sales and marketing.

New sales staff are to be recruited as part of the plan which sees UK sales and marketing director Ian Buckeridge take on the new role of senior director.

His expanded role will see him instigate a new, higher profile sales and marketing strategy in the UK and Ireland and recruit and manage additional sales personnel.

SeaDream plans a similar expansion on the Continent, where Buckeridge's colleague Matz Jensen has the same remit.

Senior vice president Bob Lepisto said: "This is a very positive development. Ian Buckeridge has single-handedly grown our presence in the UK and Ireland over the last three and a half years - making It SeaDream's second largest market.

"I have now asked him to him to assume full responsibility for all our trading and operational activity in the UK and Ireland and to recruit two newly created regional sales positions that will allow us to build on his success."

The mega-yacht operator was conceived and operated by Norwegian entrepreneur and one-time Seabourn Cruise Line founder Atle Brynestad and former Seabourn-Cunard chairman, Larry Pimentel.

Report by Phil Davies

(TravelMole)